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Pick up the joystick and compete in FIFA20!

Customer

Lazio Region

Services

Vertical management

Communication

 

Together with the Lazio Region and Mkers, we organized an esport competition, on the game FIFA20, dedicated to students in the last 3 years of high school in local institutions.

Project

Collaborating with institutions and public agencies is a vocation for us. When the Lazio Region asked us to turn interest in eSports into an opportunity for young people to grow and learn, we enthusiastically accepted the challenge. The result? School eLeague, a FIFA20 competition that involved high school students from the Lazio region.

In concrete terms, we designed and structured the entire tournament by also creating an enrollment platform. Then. we designed an integrated communication plan that reached thousands of students, generating massive membership and engagement.

There was also no shortage of talks with industry experts, which allowed participants to discover the economic opportunities and future development of the eSport world, turning a passion into knowledge. The project, offered the children a constructive way to engage their time and learn, even during such a difficult time as the Covid-19 pandemic.

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