Sorare - Competition with S.S. Lazio

The goal was to create an engaging and accessible experience for biancocelesti fans while enhancing the club’s identity and the potential of Sorare digital cards.

The heart of the initiative was a recurring contest with prizes, spread over four monthly dates from February to May 2025. Every fan could log on to the official portal of S.S. Lazio, www.perleicombattiamo.it, access a dedicated section and vote for his or her favorite player among the official Sorare cards in the roster. The player with the most votes was crowned “Player of the Month,” while all participating users automatically entered a final drawing.

Exclusive gadgets and personalized experiences in the Lazio world, designed to strengthen the bond between club and fans, were up for grabs. Each participation was registered through a simple and GDPR-compliant profiling system, making the experience accessible, secure and transparent.

We has followed the project in all its phases: from the definition of the concept to the technical and graphic realization of the platform, from the development of the voting system to the legal and regulatory management of the contest, including the drafting of the official rules, the communication to the Ministry of Enterprise and Made in Italy and the coordination with notary and chamber of commerce officials for the validation of the draws.
In parallel, we also supported the communication and promotion activities, contributing to the creation of editorial and graphic content in synergy with the marketing teams of Sorare and S.S. Lazio. The project had a concrete impact in terms of engagement, bringing thousands of fans to actively interact with the club in an innovative and memorable digital context.